NBC’s 2026 Olympics Plan
With exactly one year to go before the world turns its eyes to Milan-Cortina, NBC and Peacock have unveiled their comprehensive game plan for broadcasting the 2026 Winter Olympics. After delivering record-breaking viewership numbers in previous Olympic Games, the network is pulling out all the stops to ensure the next Winter Games is the most immersive, accessible, and technologically advanced experience yet.
A Winter Games Like No Other
The 2026 Winter Olympics, taking place in Milan and Cortina d’Ampezzo, Italy, will be a historic event. Not only does it feature one of the most scenic backdrops in Olympic history, but it’s also the first Winter Games to be hosted by two cities. With that in mind, NBC is planning a broadcast strategy as ambitious as the Games themselves.
Unprecedented Coverage Across Platforms
Fans can expect an unparalleled viewing experience with every event available LIVE on Peacock. For the first time, the streaming service will carry every single event live, ensuring viewers can catch every ski run, figure skating routine, and curling match in real-time.
NBC’s traditional prime-time broadcast will remain key, featuring the biggest moments of the Games in a compelling daily showcase. Veteran host Mike Tirico is expected to return to anchor coverage, bringing his sharp analysis and deep Olympic knowledge to millions of viewers.
Peacock’s Full Olympic Takeover
Peacock is taking center stage in NBC’s Olympics strategy, with the 2026 Games marking the most comprehensive streaming effort in the network’s history. Viewers can select from a menu of live and on-demand events, behind-the-scenes looks, and athlete features.
Notable features include:
- Live streaming of every event
- Exclusive athlete documentaries
- Customizable viewing options for fans who want specific sports or events
- Enhanced multi-view technology to watch multiple events at once
For cord-cutters, this plan cements the Olympics as a must-watch streaming event, rivaling major sports leagues’ digital offerings.
Prime-Time Storytelling at Its Best
While Peacock brings unrivaled flexibility, NBC’s prime-time coverage remains the gold standard. Expect in-depth storytelling, emotional triumphs, and expert analysis curated into each night’s broadcast.
Leveraging historic storylines from past Winter Olympics, NBC aims to keep viewers engaged with immersive athlete profiles, historical retrospectives, and behind-the-scenes drama.
The Future of Sports Broadcasting
Every Olympic Games pushes the boundaries of sports broadcasting, and Milan-Cortina 2026 is no exception. NBC promises never-before-seen technological advancements, including:
- Ultra-high-definition (UHD) and 4K broadcasts
- Enhanced augmented reality (AR) graphics for deeper storytelling
- AI-powered highlights for instantly generated replays
Whether through multi-platform streaming, technological enhancements, or in-depth storytelling, NBC is setting the stage for an unforgettable Winter Olympics experience.
Countdown to Milan-Cortina
The 2026 Winter Olympics are shaping up to be not just a showcase of world-class athleticism but also a major milestone in sports broadcasting. With NBC doubling down on its commitment to delivering dynamic coverage across platforms, American viewers are in for a treat.
One year to go. Let the countdown begin.
